Engagement Campaigns and Projects
Stefanie is adept at creating engagement and educational campaigns for PBS and documentary films, as well as station initiatives for member station KCTS. The intent behind these campaigns is to further extend the impact beyond broadcast and facilitate audience engagement - through an approach that utilizes in-person events, workshops, digital content, social media, and partnerships. From concept to grant funding and management to campaign production, Stefanie has created and managed impactful projects.
The Vietnam War
Research, wrote and produced Community Engagement and Discussion Guide for use by all PBS stations around Ken Burns and Lynn Novick's The Vietnam War. Station grant management in alignment with NEH grant.
Africa's Great Civilizations
Research, wrote and produced six-part educational guide for this Henry Louis Gates Jr series that looks at the history of the African continent. Included writing six lesson plans with essays, discussion questions and classroom activities for 6 - 12th grade teachers.
Ken Burns' Cancer: Emperor of all maladies
Led outreach implementation with PBS stations for this documentary series, which included grant management, educational and lesson plan development, and guidance to stations on community engagement activities. Worked with over 50 stations to support their activites and provide necessary oversight.
Researched, wrote and produced ten lesson plans for educators in grades 9 - 12 for Season 3 of Finding Your Roots.
GOLDEN APPLE AWARDS
A Washington Statewide Initiative to celebrate and acknowledge educators and effective educational systems. This included collaborations with the Office of the Superintendent of Public and educational organizations. Funding from the Bill & Melinda Gates Foundation. This campaign included digital components, teacher curriculum, event and broadcast.
TENT POLE PROJECTS
Project manager of "tent pole" projects that married engagement and content into a seamless campaign. One example included The National Parks: Northwest Stories. Closely tied to the Ken Burns' National Parks documentary, this initiative included 60 separate events with 25 community partners, including screenings, workshops, online webpage and a three-part documentary series which aired on PBS throughout Washington. Dayton Duncan, co-creator of The National Parks: America’s Best Idea, called my community engagement approach "a model that should be followed throughout public broadcasting."
NATIONAL AND STATEWIDE INITIATIVES
Developed and launched multiple initiatives at KCTS that sought to affect change around a variety of issues, ranging from a multi-year early learning initiative to immigration to public health. Initiatives took a multiplatform approach that utilized production, engagement, education and interactive. Stefanie was at the helm to develop the national campaign Parenting Counts with the Talaris Institute which had broadcast and engagement elements.