Engagement Campaigns and Projects
Stefanie creates engagement and educational campaigns for PBS and documentary films, as well as station initiatives for member station KCTS and WOUB. The intent behind these campaigns is to further extend the impact beyond broadcast and facilitate audience engagement - through an approach that utilizes in-person events, workshops, digital content, social media, and partnerships. From concept to grant funding and campaign production, Stefanie has created and managed impactful projects that are result-oriented with measurable results.
ASIAN AMERICANS
Overseeing the educational asset development related to the five-part series Asian Americans. This series showcases the history of Asian Americans, providing a comprehensive curriculum project that will ultimate include 36 lesson plans for grades K-12 as well as a teacher training template for distribution on PBS LearningMedia and through community partner Asian Americans Advancing Justice.
COUNTRY MUSIC
Developed and managed the engagement campaign for Ken Burns’ 16-hour documentary series Country Music which included writing the Community Engagement and Discussion Guide. Cultivated community partnerships, guided special events, and supported PBS station activities. Management included working with 87 PBS stations, which resulted in hundreds of events that extended the impact to their communities around the arts, storytelling, and music.
The Vietnam War
Research, wrote and produced Community Engagement and Discussion Guide for use by all PBS stations around Ken Burns and Lynn Novick's The Vietnam War. Managed the distribution and impact measurement for The Vietnam War education kits, with distribution nationwide.
RECONSTRUCTION: AMERICA AFTER THE CIVIL WAR
Led the educational resource development for Henry Louis Gates, Jr’s four part series Reconstruction with classroom modules created for 6 - 12th grade classrooms.
MAYO CLINIC
Led the engagement campaign with PBS stations for this documentary series, which included grant management, educational and lesson plan development, and guidance to stations on community engagement activities.
Africa's Great Civilizations
Research, wrote and produced six-part educational guide for this Henry Louis Gates Jr series that looks at the history of the African continent. Included writing six lesson plans with essays, discussion questions and classroom activities for 6 - 12th grade teachers.
Ken Burns' Cancer: Emperor of all maladies
Led outreach implementation with PBS stations for this documentary series, which included grant management, educational and lesson plan development, and guidance to stations on community engagement activities. Worked with over 50 stations to support their activites and provide necessary oversight.
Researched, wrote and produced educational assets and lesson plan development for grades 7 - 12 for Seasons 3 - 6 of Finding Your Roots.
GOLDEN APPLE AWARDS
A Washington Statewide Initiative to celebrate and acknowledge educators and effective educational systems. This included collaborations with the Office of the Superintendent of Public and educational organizations. Funding from the Bill & Melinda Gates Foundation. This campaign included digital components, teacher curriculum, event and broadcast.
TENT POLE PROJECTS
Project manager of "tent pole" projects that married engagement and content into a seamless campaign. One example included The National Parks: Northwest Stories. Closely tied to the Ken Burns' National Parks documentary, this initiative included 60 separate events with 25 community partners, including screenings, workshops, online webpage and a three-part documentary series which aired on PBS throughout Washington. Dayton Duncan, co-creator of The National Parks: America’s Best Idea, called my community engagement approach "a model that should be followed throughout public broadcasting."
NATIONAL AND STATEWIDE INITIATIVES
Developed and launched multiple initiatives at KCTS that sought to affect change around a variety of issues, ranging from a multi-year early learning initiative to immigration to public health. Initiatives took a multiplatform approach that utilized production, engagement, education and interactive. Stefanie was at the helm to develop the national campaign Parenting Counts with the Talaris Institute which had broadcast and engagement elements.